Time and again I find that I have to take my advanced Photoshop skills to task in order to fix the scabbed chin of a toddler, eczema on an infant, or to make a composite of the one frame out of 200 that a child was actually looking at the camera.

There has been a long-runny debate about the ethical implications of misrepresenting reality. While manipulating photos in the news and photojournalism world is strictly taboo, photo retouching gurus like Glenn Feron take the practice to an extreme degree. This guy could even make me look like I’m 30 pounds lighter, possess perfect skin and look fifteen percent smarter.

Concern with the distorted image of beauty that young girls are being bombarded with on a daily basis, Dove has launched a campaign that includes this video clip showing the evolution of a photo shoot from grunged-out model showing up for hair and make-up, through the retouching process all the way to a giant billboard. You will never look at reality the same way again.

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This entry was posted on Thursday, October 25th, 2007 at 2:16 pm and is filed under Behind the Scenes, Video. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.